How does that help my Business?

“How does that help my business?” is probably the question I hear most frequently. Small business owners and executives would listen to me talk about technology and the various services we provide and often make a comment like: “That all sounds great, but what does that actually do for me? How does it help my business?” Others would say: “That sounds spectacular, but it seems like an overkill for my small business operation.” All valid points.

I thought I owe it to our current and future Clients to put it all in perspective.

With the invention of the Internet and constantly evolving information technology, the ball game has changed dramatically. We used to write all data and confidential business information on paper, locked it all in a file cabinet, which was locked in an office, which was located in a building that was also locked. We installed a burglar and fire alarm systems and we were done. There were technically four layers of security including a “catch-all” burglar alarm system that was protecting our confidential data, intellectual property, and assets.

Fast-forward to today. All information and data is in digital format. We use software applications instead of pen and pencil to manipulate the data. Those applications run on desktop and server computers. The files and folders are now stored in a “file cabinet” called Server, which is locked in an office (or dedicated computer room), which is located in a building that is also locked. And we probably also have a burglar and fire alarm systems in place, just like in the olden days.

The most significant difference? Your file cabinet, the Server (or servers, depending on the size of the operation), is on a computer network which is connected to the Global network called the Internet. Your file cabinet is now accessible from anywhere in the World and, if not properly protected, is just a matter of time before someone figures out a way to access the data and information that was so hard to access before the invention of the Internet. All of a sudden the vital business information that was so secure before the digital age is now available to those with some time and malicious intent on their hands, regardless of where they reside on planet Earth. In many cases the four layers of security I spoke about have been reduced to one – your server’s administrative password!

Our core mission as an Information Technology Services Provider is to protect your confidential business information from those who should not have access to it and to ensure that your business related data and software applications are available to you and your employees when you need them, wherever you need them. All the technologies and services we talk about are the tools we need to accomplish our mission. It’s as simple as that.

Best regards,
Konstantin

Productivity – Part 1

Whether we are running a small or a large business, for most of us one of the biggest operating expense is employee salaries and compensation. I am sure no one will argue the fact that the higher the employee productivity, the better for the business. This is even more true in today’s economic climate, where operating expenses are going up, but revenue seems to trend in the opposite direction. Depending on the type of operation, couple of ways to keep our company profitable is to improve employee productivity and introduce automation.

While there are many factors affecting employee productivity, in this article we will focus on how personal computers affect our operation. And for this specific example, personal computers include both Desktop and Mobile PCs as well as Servers hosting our data and software applications.

The question is what happens when our business is heavily dependent on computers and computer networks (is there one that isn’t) in the event of an outage? The productivity of our employees who are directly affected drops to nearly 0%. The impact may be compounded by the fact that while our computer systems are down, not only are our employees unproductive, but we may be losing revenue because we are not taking new orders, not ringing transactions at the cash register, not creating new insurance policies, not selling real estate, fill in the blank that applies to your operation. Now factor in the cost for repairing the problem and we have one expensive outage on our hands. There is actually a formula that I will share with you in one of the next articles on how to calculate the cost of computer down time. It is an eye opener and it helps put things in perspective when discussing IT-related operating expenses.

So if we are in agreement that computer-related outages directly affect our employees’ productivity and revenue the question is how do we avoid prolonged outages? The answer is preventative measures.

Don’t wait until it is too late to put preventative measures in place. I know, we are all too busy managing other areas of our business. I know, we don’t have the in-house IT resources to address the issue. I know, we have been thinking about it and will get to it soon. But don’t wait too long. Some damages are irreversible without preventative measures in place. Our computer and network environment may seem placid on the surface, but it is a living, breathing thing that requires attention and just like the human body, without preventative measures in place illness is much more expensive to treat in advanced stages.

Read part 2.